7 success strategy of marketing success

7 success strategy of marketing success

1. Attitude is everything
The success or failure of the details of the decision, decided a high degree of attitude, the pattern of the outcome of the decision. "Attitude is everything!" This is the United States of the late great orator, "the success of the founder of Jurists," Roman text Sentepier a famous phrase.

2. Constantly planning
Without much filter, there must be immediate worries! On their own work must have a complete plan, for example: a year after its own to what extent; this week I would like to develop a number of clients intent; signed a few customers, and so on And so on. Developed a plan must be completed! Not be completed on the same paper.

3. Adhere to the customer search information visit
Every night adhere to the investigation of 150 customers, customer information to industry, to find sub-region. What do customers products; the industry's corporate customers who have been competitive position; what customers do better? Every day to check the information persist over, and constantly call on new customers, which is done every successful salesman On the basis!
4.'s Constantly sum up experience
Every day was to recall today what to do, what to do things better next time should work hard to do better. What's a bad thing to do, the next encounter the same thing that how to do? Experience, and then we will have to re-mountains and rivers, to start from scratch and move on, we should never lose their will to fight from Shen-Lun go! "Failure is success The mother "was in fact simply can not fail to become the mother of success. Only a failure, I do not know sum up, we just never failed. Only failure - sum - in practice, such a failure would be the mother of success.

5. To be a people
To meet each customer, because customers sometimes do not see anything, or customers do not make good on some urgent business. Back in the evening issued a message to clients: so customers will be recalled the day, he let you have a more profound impression. At the same time, he also felt sorry because he's sake lead to Baipao you! I believe he still has a little conscience, the next will be more and more time out to talk to you. Bad weather or holidays when customers have made us a text message greetings, they customers, customers will naturally feel you!

6. Sale of their products before marketing
Do you know who is not, but who know you. As long as you have set up their own personal brand, customers will take the initiative to call you. "Personal brand" to create customer loyalty is the best way. So before selling products, sales have their own brand, customers agree that you will buy your product. How do customers agree with your personal brand it? How to create a personal brand do? Personal brand marketing, and customer is talking about life, about his interest in all things, let him accept you and your friends. Do not tell the customer does not matter, the most important thing is to pay your friend. Stand in the position to help customers analyze problems customers! Precedence over the sale of their products, brands and commodity trading. When you say that their own good, other people will think you are bragging about, when people say hello, that is proof of the personal brand.
7. Adjust their own state of mind: positive, optimistic and upward
1% of the truth: the basic conditions for successful sales is to have self-confidence, but also there are setbacks anti-prepared to face trained and equipped "to achieve the success of 1%, 99% in front of the refusal can not be avoided," the psychological Affordability. Only in this way will be affected by the setback, to re-ignite the fire of hope. And to ask for help: pay attention to marketing is not begging, customers often need our help.
Self-confidence and self-esteem: "The selling was denied from the beginning," It is precisely because of "refusal", a salesman can exist; a salesman to see the smiles on, you are welcomed with open arms of the very few people, People do not even feel normal.
Principles and tenets: "The customer is always right", it is necessary to understand and respect the requirements of customers. But he is not to meet all the requirements, in fact, he could not meet all the requirements.

40 successful sales experience

40 successful sales experience

1.Always keep a positive attitude: The first rule of marketing, is committed to give you a positive attitude toward success, lasting and permanent. If you feel confused, and you will not have a positive attitude. A positive attitude instead of thinking the process is continuous practice.

2 self-confidence: If you do not even believe it can do, who would believe you? You to master the most important marketing tool is your degree of self-confidence.

3, and set a target to complete: for completing the specific long-term (What do they want), as well as short-term (how you want to achieve) the goal. The goal is to successfully map, it will guide you to success.

4 marketing study to learn: How to continued marketing learning, whether they are reading, listening to tapes, participate in the seminar (not only to learn, but also to learn, but also to be reviewed before they are finally You Chuxi).

5 understand and meet customer needs: to listen to the words of customers, and leading the problem, they discovered the real needs of the customer must be treated equally friendly.

6 to assist in the music: I do not know will not be too full, it will be written on your face. To help customers and sales, and sales commission not to.

7, to retain customers: to be sincere, how else do you want to be you, how they treat people. If you really have a chance to understand a client to focus on his concerns, you will get far more than the commission can give you.

8 believe that your company and products: I believe you do first-rate products and that this confidence will show virtually. If you own products do not have confidence in, you still have the confidence of customers it?

9 self-training: pro-active and well prepared, you discover the best motivation, you must be ready at any time and marketing, sales or you will fail, you are ready to complete the career packages, marketing tools, self-introduction, The question, the words and the possible answers. With a creative preparations, to make a decision on your work performance.

10 frank: Do you want to help frankly, you are not honest and frank, others see; if you do not open your customers will lead to loss of resources.

11 decisive: quickly and accurately measure customer with the wishes of the ability of people hesitant and not a waste of time to do the most productive.

12 appointment punctuality: late means that I do not respect your time. Is no excuse for being late, unless there are exceptional circumstances, you must be agreed in time before the last call to apologize and then continue your unfinished work in marketing.

13 focus on the image: dress appropriately to maintain the spirit of the peak, which for your personal, company and the product will have a positive impact.

14 of the current trust: people with deep understanding of customers and the company itself, as soon as possible to build trust. Do not wait until the game began to practice pitching. Not to build mutual trust before the customer must seek truth from facts, not to flatter.

15 make the best use of humor: Humor is the most successful marketing tool for friendship. You may wish to work to maintain humor, humor will bring a smile of deep infection of your customers.

16 familiar with the product: a comprehensive understanding of your product and its impact on the customer What are the benefits. A full picture of product knowledge, can give you self-confidence of charge so that you can do specialized marketing. Commodities in the introduction, this knowledge is not necessarily all come in handy, but it really give you full confidence to bring about marketing.

17 emphasis on the benefits rather than features: In addition to the customers want to know how to use the product, the product is able to give him any good.

18 to be true: an honest-oriented, absolutely not forget that he once said, and at a loss and make their own deal.

19 pairs of commitment to be responsible for: the exchange of business should the situation change in volume, the best way is to deliver as promised. His promise to do things, whether the company or customers are unable to make up for a fault. If you often gone back on its words, you may even lose all your customers.

20 competitors not to play down bad: If your opponent is not friendly, silence is the best policy. This is the gentlemen's rules of the act. To creativity and well prepared to demonstrate your strengths, do not have any intention to crack down on opponents (Remember).

21 make the best use of letter of thanks: on your team, and to thank customers to receive letters of recommendation, is the best salesman. Thank you is the best witness for sale.

22 learn to listen: When customers have decided to buy, you usually implied, of listening to you to decide the level of high and low turnover ratio.

23, is expected to refuse to customers: customers want to deal with a good reason for the rejection of words, to meet the general refused.

24 sensitivity: customers do not necessarily say the truth, they often do not start to tell you the real reason to refuse, you should always keep your sensitivity training.

25 refused to be overcome: in a very complex situation before, in the face of not only how to deal with and require careful analysis of clients reasons for the rejection, thought the solution to create an atmosphere of trust and confidence in, so that marketing can be successfully completed In fact, customers began marketing to say "no."

26 directly to a requirement: It sounds simple, but very effective.

27 requests customer orders immediately after the recall immediately shut up (can not be simply a waste of time, superfluous).

28 marketing calls attention to: If you and your customers face-to-face, not an appointment the next time, would like to meet with customers may be even more difficult, attention should be paid every time you go out to play the telephone, at least To promote the sale of a certain size.

29 in a row to track: If you want to complete a marketing, and customer needs access to 5 to 10 times, you have to do whatever it takes to adhere to the 10th.

30 optimistic in the face of "refusal": they are not refusing to you, they just refused to marketing.

31 adapt to the change: With the market to change. Changes in merchandise, changes in skills, changes in the market, together with changes in the change, to adapt to speed up the change. Resistance to change is the result unpredictable.

32 to comply with the rules: marketing staff is generally agreed that the rules for others and set up. Could it be that the rules are not set up for you right? In other words, customers will only undermine the rule of your fried squid.

33 harmony: marketing emphasis on friendly transaction with colleagues to work together to be as customer-friendly partner.

34 choice in efforts to: God will not only reward the hard work will only reward those efforts and to find ways of working: a place where no water, no matter how dig which has no water.

35 Do not blame others: the responsibility to do a good job is the strong point of anything, is to work hard enough just to have the standard j and the task is completed your return (not return the money, money is only one of the successful completion of the mission accessories)

36 insisted in the end: you can not put the customer to say "no, that as a challenge rather than to refuse? You willing to be completed in the marketing required 5-10 times adhere to the contact in the end? If you do it, Then you have to do adhere to the beginning of the power of the.

37. Figures to find out your formula for success: Marketing and Statistics you need to complete a number of clues, the number of calls, the number of potential customers, the number of interviews, the number of goods that will, as well as to the number of follow-up, and then in accordance with The formula to act.

38 In the face of enthusiasm for the work: every time the market is feeling: This is the first time holding the most.

39 clients left a deep impression: the impression that this kind of innovation, including the image of a positive image of a professional image. When you left, how they describe you? At any time you have to stay in the impression to others, sometimes superficial, sometimes profound, clear-cut: You can choose to leave you other people's impression, after all, you own must be responsible for the impression left by .

40. Lot: This is the most important one, if you do you love to do, you will be even more outstanding achievements. Do you like to do, will bring the joy of the people around you, there is a spread of happiness. The success of individual performance is a standard of victory from the experience of self-confidence. The collapse was not a lack of a sense of security, but lack the ability to complete the mission.

Five steps to marketing success

Five steps to marketing success

Every company needs a marketing strategy, and for more than three decades Philip Kotler has been one of the business world's foremost brand strategists.
The author of 35 influential books on marketing, Kotler teaches international marketing at Northwestern University's Kellogg School of Management in Illinois, one of the top business academies in the U.S., and has acted as a consultant to companies such as IBM, General Electric and Bank of America.
"Every person, every organization, every place, every celebrity is going to be known in some fashion," he says.
"Now you can manage that or you can leave it to chance. I don't know of any sector that is not involved in marketing whether they call it that or something else."
Global Office asked Kotler for his five top tips for marketing success.
1. Come in under the radar
"Building a brand is a roll-out process, not a drop everywhere in the world at one time. Do you know what the best selling imported beer is in the United States? It's Corona. Who would expect a beer from Mexico to be popular? The fact is it's a terrific beer. But they didn't just come to the U.S. and put it everywhere. They went to the cities with a Mexican population -- Los Angeles, Chicago, New York -- and then they put it in restaurants and stores there. The key to brand-building is to have something good that you roll-out in a very intelligent way. Maybe even invisibly for a while because you want to be under the radar screen of competitors."
2. Know your customer
"There are still too many CEOs who identify marketing with selling and advertising. But marketing has evolved to be not only product centered but customer centered. We are saying you've got to understand and choose the customers you want to serve. Don't just go after everyone. Define the target market carefully through segmentation and then really position yourself as different and as superior to that target market. Don't go into that target market if you're not superior.
"We are trying to make the case that it's much more important for a company to be customer-centric than product-centric. The same customer you have for product X, may be available for product Y and Z and so on. And you won't know that if you have separate product managers, each only concerned with selling his or her product."
3. Own your branding
"We are not in a state of competition anymore; we're in a state of hyper-competition. So people are desperately looking for handles -- functional features, emotional appeals -- that will draw people to their product. We should think of owning a word or a phrase that helps to build customer retention and loyalty. Look at how we buy the Mercedes because it's the best engineered car. We buy a BMW because it's the best driving performance. We buy the Volvo because it's the safest automobile. A lot of these companies lose that edge too, but they don't lose the impression."
4. Stay ahead of the competition
"The worst thing is that if something works, your competitors are going to clone it and before you know it anything that you had as a differentiator is imitated by the others. So you're in the business of constant innovation. Constantly asking yourself, 'Three years from now, what will our differentiator be?'
"I had the CEO of a large company approach me and ask me to sign a copy of my book, which I always do, but this was a first edition from 1967. I looked at the book and I said I won't sign it. 'Why not?' he asked. I said, 'That book is from before there was the Internet. It has very little on branding, so I think it's useless.' At which point he said to me, 'Are you trying to sell me a new copy?' And I said, 'Yes, but it's not for my benefit-- I don't need the money." Markets change, so marketing has to change."
5. Make it an experience
"Once in a while we find someone having a whole new approach to a mature market. Starbucks is a very good example where coffee is coffee but they decided to sell it differently, put a higher price, make it good-tasting and make it an experience rather than just some coffee. In fact, I've heard that if Starbucks closed its shops, a lot of people would go crazy. They are in such a habit of going to the Starbucks before work, taking the coffee, and they'd become desperate otherwise.
"There's a big movement to say, 'we're not just adding services to our business and our product, we're actually trying to design an experience.' You'll see that language being used. We're in the experience design business."

8 Secrets to Marketing Success

8 Secrets to Marketing Success

Secret #1: Give marketing top priority.
The primary reason any customer chooses to buy your products or services is because of effective marketing. The marketing process starts at the very beginning and continues forever! It begins with Product Development, ensuring that the product or service fills a need for potential customers, so they will want to buy it. The next step is Pricing to ensure that the business will achieve profits from sales and that customers will perceive price to be less than their value of the benefits they receive. Effective Positioning allows potential customers easy interaction with the business to evaluate the product or service. The final step is Promotion, where the business communicates with their potential customers about the existence and benefits of the products or services to entice them to contact the business to learn more. Marketing is culminated in Sales, when your customers value of their benefits exceed the price of the product or s! ervice. You generate successful sales only because you complete positive Product Development, Price, Positioning, and Promotion. In fact, you will want your business to be a marketing businesses. You will want to focus on marketing at all times, to succeed.
Secret #2: Do not confuse advertising with marketing.
Advertising is only a part of the last marketing step, Promotion, and it occurs late in the game. You will often think advertising is all there is to marketing, so you overlook the other 3 very important earlier marketing steps. Consequently, you will lose the opportunity to control and develop over 75% of all marketing, which must be well done first, to allow advertising to succeed.
Secret #3: Do not base your marketing solely on your own opinions and desires.
Owners believe their power and freedom of choice, as the boss, means that they don't have to deal with the opinion of others. "I am now my own boss" is only partly true. You are in virtual control of either succeeding or failing to convince - The Customer- to buy your products or services. You want to avoid IMPOSING your opinion on your potential customers. Focus on fulfilling the perceived wants and needs of your customers, from Their Perspective, so you will greatly increase the number of customers that will decide to buy your products and/or services.
Secret #4: Learn all you can about your potential customers.
You want to conduct in depth research of your chosen potential customers. You will want to learn everything possible about Who your potential customers are, What your potential customers THINK want to buy, Why they THINK they buy, How they THINK they buy, and When they THINK they buy.
Secret #5: Learn how to screen out undesirable customers.
You have the right and obligation to determine which potential customers you will agree to serve. You should screen out undesirable customers early so you can focus more attention on customers you want to serve. Sadly, you often may not know how to select desirable customers from the pool of potential customers you encounter. As a result, you often spend too much time, money, and energy trying to deal with a handful of hard-to-please customers who frequently demand lower prices at the expense of better customers, who go elsewhere because they were ignored. You should know the key criteria to help you decide which potential customers are acceptable.
Secret #6: Know and appreciate the value of your existing customers.
You may often become so focused on getting new customers you ignore your existing repeat customers. Your business will probably not survive without repeat business. Repeat customers present a wealth of opportunities to you. They frequently provide you excellent feedback; they provide an excellent reference and referral service (read free advertising); they are the least expensive and most likely source of additional business, and their unnecessary departure causes substantial damage. Upset customers will complain to at least 5 to 9 others. Stay close to your existing customers and learn as much as you can from them.
Secret #7: Create a positive identity that is distinct from your competitors.
Most customers compare. They need a good reason to choose your product or service over others. You complete more sales when you understand your competitors extremely well and position your products or services for positive customer comparison.
Secret #8: Consider the overwhelming power
Emotion has on the process of deciding to buy. The entire buying process is governed by emotional forces (some say over 80% of the entire process is emotional). Yet, you probably focus your energies on price and avoid the real emotional reasons customers will buy. You should know and feel the emotional connection your potential customers will attach to your business, your products and/or services, and the way customers interact with your business. You will want your entire marketing program to address the emotional issues to attract and keep the right customers.
The normal human thinking process of deciding to buy almost always starts with an emotional need. The emotional need causes the customer to consider buying something to fill it. The search and evaluation of the possible choices of products and or services is also frequently emotional, and additional emotional forces are often added. The price issue comes in near the end and, in reality, the customer wants to know the price to help justify the emotional decision they have already made. In fact, the request for the price from a normal customer is a very strong buying signal (does the cost allow me to buy what I want and is it fair for what I decided to get?). Business owners succeed when they know how to deal with this emotional process and permit the customer to complete this process through final payment.
What a wonderful opportunity! You can take charge of learning, succeed in your goals, and have a ball along the way.