small business success factors
In March 1969, the United Kingdom and Mr. B, Mr. Q City of Southampton in the UK building materials to create a monopoly company. Both companies take the first letter of name, to be called B & Q, which is today's Chinese name sounds more appropriate to describe the "B & Q." At that time, China and Britain have not yet established diplomatic relations, B and Q Mr. President simply did not expect is that B & Q has become Britain's largest retailers of home, but after 30 years in business also achieved distant China - Why China is the darling of the world economy and a one can not ignore the huge market?B & Q business in the United Kingdom at the time, access to professional building materials and tools is time-consuming and laborious, so DIY (English acronym for Do it yourself, which means "do-it-yourself") are not popular, only a small number of enthusiasts will be dedicated to their own hands-assembly furniture. In order for DIY enthusiasts get the most convenient, B and Q Mr. President has been in a suspension of the old cinema, hired six employees, the establishment of the first B & Q stores.
38 years later, the B & Q has become China's largest and the world's leading large international supermarket chains decorative building materials. B & Q and its parent company, Kingfisher Group Holdings (Kingfisher) successfully the concept of DIY is sweeping through the world, and through acquisitions and opening new stores in the form of B & Q shop will be rapidly expanded the number of more than 700. B & Q to buy some of the favorite tools or materials, home decoration do it yourself, many people have become quite normal life.
B & Q a short span of 35 years get the top spot in Europe
70 era of the 20th century, with the introduction of B & Q products increased, the public gradually began to B & Q have more understanding. They found that many only in the decorative building materials wholesalers can buy things there, in the B & Q can easily bought. In 1976, B & Q have taken place in a major event: B left the company, Q Mr. stay, B & Q to continue to operate his company. By 1979, that is, China's chain industry still in its infancy, the B & Q opened its first retail outlet 26.
The 20th century is the 80's B & Q company's rapid expansion. First of all, the acquisition of B & Q DIY chain, Scotland Dodge City company, B & Q's rapid development has aroused strong concern of investors. In 1982, Paternoster, Inc. (the predecessor of Kingfisher Group) acquisition of B & Q, and one of the founders of B & Q Mr. Q is also at this time left. Kingfisher Group in a strong capital support, the number of B & Q chain stores in 1989 increased to 280, the types of goods have continued to increase, a lot of goods from other countries stationed in B & Q. At the same time, as people on the DIY concept of understanding and acceptance of, a growing number of Britons to DIY as a fashion.
A series of acquisitions to make B & Q in the 20th century, the British top 90's decorative building materials retailers top spot, and step the pace of international operations. In 1996, B & Q in China Taiwan to set up its first outside the UK B & Q chain; in 1998, the acquisition of B & Q DIY retail giant Poland NOMI company. That same year, the merger of France's largest DIY retailer Castorama tamara cascade company, B & Q's sales jumped to third in the world, Europe first.
B & Q took to the road with Chinese characteristics
To enter the mainland China market, B & Q did not copy their success in the European DIY model, but conform to national conditions, by virtue of "international quality, peace of mind living in peace" brand, together with the domestic first store building materials and decoration center combining model , in the Chinese market performed well. Before entering China in the B & Q, all building materials stores only sell the material, and never involved or to provide decorating services. Most services have been decorating the streets of the guerrillas and a few small decorating firms, let alone a brand. B & Q will set up their own decorating center, take the "Qing contracting" services provided in the form of decoration. The move by the industry recognized as "unprecedented" and "groundbreaking." It is no exaggeration to say that this a profound impact on China's building materials industry trends decoration, opened China's "brand" decorating services era. So far, there have been large-scale building materials also stores try to build their own decorating services, and as a topic of speculation by the media. As everyone knows, the B & Q as early as 8 years ago to lead this trend has been.
Since the year 1999 successful landing in mainland China, as of now, B & Q in Shanghai, Beijing, Guangzhou, Shenzhen and other domestic 26 cities opened 60 chain stores, has become China's building materials retail industry leader well-deserved. In August 2001, B & Q in Shanghai, China opened its first new concept stores worldwide - Shanghai Yangpu shop, which is B & Q's two-story model of the world's first shop, which inspired the greatest extent consumer home creative inspiration . With consumers increasingly concerned about China China home decoration safety, environmental protection, B & Q in March 2007 in China, launched a "comfortable home" programs that promote "the safety, health, energy saving," the new home, began to advocate from the design to the selection, construction, cross-cutting "health, environmental protection," consumer concept, known as Home by the media industry, "Green Storm." In B & Q, consumers can find a "comfort home" logo products, which is B & Q more than 50,000 kinds of products from carefully selected "pet": from the most basic glue to the highest technology in today's TV wall, everything.
Analysis of B & Q's success factors, safe and reliable quality, reasonable pricing, meticulous and thoughtful after-sales service, rigorous staff training and management, B & Q is no longer a secret secret. In China's development road, B & Q is also in accordance with the needs of Chinese consumers, variable DIY for CIY (Create It Yourself, to create their own), to have no professional experience in decorative building materials to consumers to provide professional guidance and services to help them achieve beautifying " home "dream. This seemingly small change, but in reality reflects the B & Q consumer trends in the Chinese market and leading the profound insight into the capacity of consciousness, which is the largest B & Q continued success secret.
